3) What Kind Of Media Institution Might Distribute Your Media Product And Why?

We decided that our film would be a co-production, between our British production company - HK Productions - and Moving Picture Company and Warner Brothers.

We decided to do co-production, as many popular British franchises have also had co-production between a British production company and a larger studio - Harry Potter, for example, was produced by HeyDay and Moving Picture Company, and presented by Warner Bros. 

Warner Bros. are experienced in distributing films of similar genres, meaning our film is more likely to reach the target audience, as well as being marketed to a broader audience.

As our film is a studio production, there would be a large budget available for marketing and distribution. This means that above- and below-the-line marketing can be used, and mainstream cinema chains would distribute our film.

Examples of some of the online marketing for Gravity

For our film specifically, we would market to the UK in a number of ways:

• have a poster campaign, with posters shown in the Underground and on the sides of buses
• have the stars of the franchise appear for interviews on popular chat shows, such as Graham Norton and Chatty Man, which appear on mainstream television channels (BBC1, for example). Interviews in daily newspapers, such as The Metro, will also reach commuters and raise awareness about the film.
• TV trailers will be shown before popular television shows, such as The X Factor (a popular reality show which targets our core audience - 16-25 year olds) which is on ITV1, a mainstream channel.
• The theatrical trailer will be shown before films of a similar genre, or those with a similar core audience
• An official website not only reaches UK audiences, but international audiences too. This will have many features, such as behind the scenes pictures, stills from the film, videos (such as the trailers), or a game, for example, to make it more interactive and appealing to more tech-savvy audiences
• Social networking sites reach UK audiences and international audiences - a Twitter page will update fans on any news or competitions, for example, and a Facebook page will also provide behind the scenes images, sneak peaks and updates

The film would be released in August, as this is when our core audience will have summer holidays, and therefore time and incentive to see the film. This is also similar to Gravity, which was released on August 19th 2013. 

The film will be in all cinema chains, such as Vue or Cineworld, for 2 months to start with, which can be extended if the film does well in the box office. If the film does well in the UK, it can then be released internationally, for the same period of time in the cinema chains worldwide.