Sunday, 30 March 2014

3) What Kind Of Media Institution Might Distribute Your Media Product And Why?


Our film is a British studio production and so we have chosen a British production company to produce the film with financial support and funding from a large Hollywood studio.

We created our own independent production company - HK Productions as they will have expertise in understanding the British market. HK Productions is well suited to working on our film Quantum as their UK offices will make organising and filming much easier. 

We have chosen to collaborate with MPC (Moving Pictures Company) - a creative studio that craft spectacular visual experiences on screen. They are one of the global leaders in visual effects for more than 25 years with industry-leading facilities across the globe, including facilities in London - well suited to our film.

Some of MPC's most famous projects include major blockbusters like the Harry Potter franchise, Life Of Pi, X-Men, Prometheus and Man Of Steel.





MPC were honoured to receive an Oscar nomination for their work on Harry Potter and the Deathly Hallows: Part 1 at the 83rd Annual Academy Awards.

David Yates directed Harry Potter’s latest outing, the first part of the seventh installment ‘The Deathly Hallows’ produced by Warner Bros.  MPC completed over 180 shots bringing Nagini to life, creating digi-doubles for the polyjuice transformation sequence and carrying out extensive environment work


MPC’s main areas of work included creating two massive storm sequences: the sinking of Pi’s cargo ship The Tsimtsum, and the Storm of God, the dramatic climax to Pi’s journey aboard his marooned lifeboat. Other work included animating over 20 panicked animals aboard the sinking ship, creating a CG lizard, hornbill and Cassowaries for the opening titles and the first shots of Pi leaving India on board The Tsimtsum.


From the early stages of planning, we diced that Warner Bros. would be an ideal distributor for our film Quantum. They are one of the world's leading international distributors, this is good for our film as they can help it to reach a worldwide audience. Warner Bros. have lots of expertise and experience in distributing sci-fi and action films. Some of the most well-known films they have distributed include Harry Potter, Inception and Gravity.

They have also distributed The Dark Knight Rises and Slumdog Millionaire. 



                     

The film would be released during the summer months when our core age group audience will be off of school/university for their summer holidays. Early August would be an ideal time to release the film as it would mean that the first month of the film's screenings in cinemas would be during a period where a large amount of our key audience will be free; making the cinema an incentive for friends to go to in groups, increasing the ticket sales.

In the UK, the film would be mainly released in large cinema chains such as Odeon and Vue - appealing to a large scale, mainstream audience in cities and towns across the UK. After it's release in the UK, we are hoping for a successful international release, especially in the United States where there is a large appeal for a sci-fi/action film such as this. The Warner Bros. studios in the US would also help to promote and distribute the film over there too. To do this, US specific Twitter and Facebook pages would be created to target the core American audience specifically, reaching out to young Americans through social networking sites. And much like the British marketing approach; posters, billboards, trailers and TV appearances would be used to aid the marketing and promotion of the film to a wide audience, upon it's US release date.

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