5) How Did You Attract/Address Your Audience?

To attract and address our audience we used the Uses and Gratifications Theory as we aimed to appeal to the broadest audience possible. The theory outlines what it is that audiences are interested in when watching a film. 

Informing The Audience: We wanted to show to our secondary audience of young women that it was possible to have both strong and desirable traits. To do this, we created the character Leora who was our female protagonist. She was the inventor of the time device which showed her intelligence, her athleticism and strength is shown throughout the film when she has to fight and escape from the grasps of Synergy, and she is still portrayed as a desirable female character as she pursues a romantic relationship with Adam. We believe that this portrayal of women in a positive light worked well, as over 80% of the audience who watched the film upon it's opening were female.

 (Click on the image for a more detailed view of the statistics, to give you a better understanding of why it was so important for us to have a secondary audience of young women.)

Entertaining The Audience: It was important for us to grab the attention of the audience in the opening to our film so we began the opening sequence with a fast-paced chase scene to engage the audience from the outset. The fight scene in the beginning of the film was a typical action genre convention, it adds excitement and suspense, involving the audience as they decide who they want to win. The chase scene also builds up suspense and tension, drawing the audience into the film and making them interested in the story and the relationship between the two characters on screen - why is she being chased? - who is chasing her? -
where will she end up?

The survey we took showed that 100% of the audience that took the survey, said that they would continue to watch the rest of the film - this showed us that our opening had been successful in attracting the audience.

Escapism: 

Quantum provides a hyper-realistic environment for the audience as they watch the film, immersing them into a fictional world of cinema. The inclusion of time travel in this obviously fictional film provides a means of escape for the audience as they watch the film. The audience get lost within this world we have created in our film, involving themselves with the characters and the story line, this suspension of belief will create a topic of discussion amongst audience members who are then likely to talk about the film to friends and family, or even make comments about it on social media; further spreading the word about the film.

 This graph shows that over 90% of the audience who took the survey were between the ages of 16-19; fitting into our core target age category of 16-24s.

A survey taken on SurveyMonkey which shows the percentage
of the audience who understood the narrative of the opening

 The graph to the right, shows that every member of the audience who took the survey understood the narrative of the opening to the film. This is important because if the audience don't understand the opening, they will be less interested in watching the rest of the film.



















Genre:
This graph shows that the audience who took the survey understood that the film they were watching was sci-fi/action. This is important as we wouldn't want to draw the wrong audience into the film under the wrong impression of what genre the film would be. Every single answer given on the survey was for either sci-fi or action. The film is predominantly a sci-fi and over 80% of the responses said that the film was sci-fi, showing that the genre was shown clearly in the opening.

 


Below are some other graphs taken from our survey conducted on surveymonkey.com that highlight where our audience members are from - mostly from the UK, and what their favourite genre of films are too.

A graph showing the results from a survey of audience members, when asked where they were from.

This graph shows that over 90% of the audience members who took the survey were from the United Kingdom; the main reason for this would be that the survey was shared over Facebook on a British profile, therefore attracting a larger number of British responses.

This graph shows the answers given by audience members when asked what their favourite film genre was.

This graph is interesting as it has a lot of various answers. This shows that the audience members who took the survey, all like different film genres, yet when referring to the other graph results, they all enjoyed our film opening. This is a good example of why action/sci-fi films are so universally succesful; they appeal to a large audience, all of whom like different genres.

Identity:

The female members of the audience can identify with the character Leora, the protagonist of the film. Leora presents women in a positive light, as a smart and independent girl who can be looked up to by young girls in the audience.

Personal Relationships:
After watching the film, the audience will hopefully be keen to talk to their friends and family about the film, fulfilling the person's need for friendship, as well as allowing the film to be a topic of conversation among strangers, giving people a chance to form new relationships and friendships, this could also be done online with the use of Web 2.0 - fans of the sci-fi/action genre can interact and talk to each other via forums and fan pages about the films that they enjoy.