Audience
The core audience for our film is British 16-25 year old
male and female action and sci-fi fans. Our film would appeal to this group especially
because of the nature of the themes in our film such as romance, action and all
of the effects such as explosions and time travelling. This age group make up
over a quarter of cinema-goers in the UK, according to BFI Yearbook Statistcs.
This chart shows the percentage of the audiences of each of these films that were in the 15-24 age group, very similar to our core audience group. The Hunger Games was one of the films that we used as reference and inspiration for our own film and has as similar audience. 47% of the audience for The Hunger Games was young people from the ages of 15 to 24. This highlights the importance of this age group to cinema, especially for action and sci-fi films.
Secondary audience:
The seconfor our film is young women who look up to and aspire to inherit traits similar to those of our heroine. Our protagonist Leora is a strong female character, who is also relatable as she falls into a relationship with another main character Adam.
The seconfor our film is young women who look up to and aspire to inherit traits similar to those of our heroine. Our protagonist Leora is a strong female character, who is also relatable as she falls into a relationship with another main character Adam.
Films that our target audience are likely to have watched and enjoyed:
LOOPER
PACIFIC RIM
INCEPTION
In general, our core audience would be fans of the majority of blockbuster action and sci-fi films, like those mentioned above, and others like Die Hard and Alien. Other films that would appeal to our secondary audience are films with strong female protagonists like The Hunger Games and Pacific Rim. Our audience may also be fans of video games, like Mass Effect, Assassin's Creed and Lara Croft.
The film would appeal to a global audience as the themes of love, action and sci-fi are universal and the dialogue isn't too complicated for lots of the action scenes. However, the film was made in the UK so we made it with UK audiences in mind, using London as a setting and English accents for the majority of the characters. In the opening scene you can see London is used as a background, the skyline is visible in the distance in the all-important first time travelling scene.
We chose to base it in London as it would attract a London-based audience. London audiences made up 25% of cinema admissions in the UK in 2012.
We chose to base it in London as it would attract a London-based audience. London audiences made up 25% of cinema admissions in the UK in 2012.
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