Overall our audience is quite broad as the film has universal themes, which are easy to relate to globally. We thought it was more realistic to have a broad audience, as this is a studio production, so the film would be expected to have as wide a reach as possible.
All audiences would be targeted using traditional and online methods, with both above- and below-the-line marketing. Broader audiences would be reached with poster campaigns, for example.
The online marketing would specifically target the core audience, as they are tech-savvy, and regularly use the internet and social networks. The online marketing would also reach global audiences, as it is available world wide.
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